12 Months of Candy Promotions

In the world of specialty chocolates, sampling isn’t always feasible, Sugar Sugar’s Joni Wheeler of Minneapolis’ Sugar Sugar Candy concedes. “I have some chocolate bars that are $15 each; I can’t afford to break one open to let the customers try,” she says. In those cases, she employs her own familiarity with the product. “If you have tasted the bar yourself, can express why it is special and convey your enthusiasm, it will sell.” Read more …