The DIY Kit Boom

“I think we’re in a unique time right now,” Arora says. He describes the connection to food as a pendulum: past generations that made everything from scratch were followed by the rise of supermarkets and super-convenience enjoyed by increasingly busier baby boomers. As for millennials, Arora’s own group, he says: “I think our generation realized, ‘You know what, we went to one extreme from the other extreme, and there’s a cool middle ground here.” Read more …